We shot this music video through the low-budget Music Video firm Niteskool for up and coming Chicago Hip-Hop Artist, Jordan Looney. We spent 4 months in pre-production, brought together the most talented filmmakers on campus, and successfully shot one of the most challenging treatments ever presented at Niteskool.

We took the most amazing and exciting things we've ever wanted to do, and threw them into the mix. We have Time Freezes, Walls of Light, Underwater Rapping, Slow Motion Blacklight Parties, and so much more, all cut and smashed into a single continuous take. None of these effects or sequences have ever been attempted before in our budget range, and from what we could find, have only been done with budgets in the six or seven figures.

While the foundation of many of the most amazing effects are done in camera, the VFX goal was to provide seamless areas that tie our sequences together into one continuous shot. From Time-Frozen Beer Pong and Scott Pilgrim-esque Force Waves to Transforming Characters and Underwater Aquariums, we spent months parring our process down to achievable effects with ground-breaking results.

Niteskool was extremely fortunate to work with some of the best and brightest young filmmakers, designers, engineers, and artists from the surrounding Chicago-Land area as well. It has been an entirely collaborative project with incredibly talented individuals coming together to make an efficient, enthusiastic unit.

There’s no use trying to pretend otherwise – the visuals, iconography, and overall output of this video is quite stunning. Combing dub beats through the circuitous background vocals of a female chorus, we have little trouble getting lost in the atmospheric dreamland of cinematographer Mikhail Tsirtsan, VFX Supervisor Kashif Malik, and Set Designer Marek Ranbom’s wanderlust of visual eye-candy.

Tyler Dean | Examiner Review