our role:
SCRIPT
COMPOSITING
PRODUCTION
FINISH
timeframe:
6 weeks
camera:
CANON 5D MARK III
lenses:
CANON 35MM
CANON 100MM
CANON 28MM
Timelord is a series of spots put together for Acorns Grow, Inc. centering around a man who travels through time in order to help people save better through the use the acorns app.
The Timelord commercials were Part 1 in a three part series of commercials commissioned by Acorns, Inc to help narrow down the company voice. Striking a tone sarcastically similar to Allstate’s Mayhem (but leaning more towards witty/eccentric), the Timelord interacts with past versions of himself as he explains the Acorns Application. From Time-Barista and Time-CEO, to Bearded Man-Child and Lobster Claw Timelord, each iteration offered differing questions and commentary on the importance of investing.
With 5 different cuts, the Timelord series took 3 months from conception to completion. Scenes were shot in Newport Beach, Santa Barbara National Preserves, and the Acorns Headquarters over the course of a week. Final cuts included extensive rotoscoping and compositing and screen replacement all executed by Infinite Sum Ltd.