Product Roadmap
CLIENT:
Acorns, Inc
TYPE:
strategy and analysis
LINK:
Acorns.com
our role:
PRODUCT DEVELOPMENT
MARKET ANALYSIS
CUSTOMER RESEARCH
DEVELOPMENT TIMELINE
BURN RATE
FEATURE SCOPE
timeframe:
6 WEEKS
After investigating the customer sentiment for Acorns through qualitative ethnography and quantitative surveys, Infinite Sum made a host of product improvement recommendations that spanned enough content to keep the development team busy for the next five years.