Developing digital sensing technology for high school football players, Infinite Sum found many opportunities within the $10 wholesale constraint. Building on the brand strengths of the Nike Fuelband and Nike+ Training systems, the agency chose to focus on measuring good form and technical skills, preventing injury and providing a benchmark for players to share and compare statistics.

Using specific sensors for joints with various degrees of freedom, we can accurately map an athlete’s movements and provide valuable feedback, this ensuring peak performance.