Wrigley Gum
CLIENT:
Wrigley
TYPE:
Product Development
PRODUCT:
Packaging Design
our role:
PACKAGING DESIGN
BEHAVIOR ANALYSIS
GRAPHIC DESIGN
timeframe:
2 Months
Fading beneath a panoply of products in identical packaging, Wrigley was looking for new ways to wrap its gums, enable sharing, and improve visibility from store shelves and pantries. We lead ideation and brainstorming across the company with tremendous results. A key result was the development of a small- retailer pyramid-packaging.